Order Management (OM) is at the interface of marketing, information technology, and logistics as a function of coordinated supply chain management. Marketing strategy emphasizes supply chain logistics to satisfy, retain and attract customers.
As these customers, empowered and connected via mobile devices, rapidly increase their service expectations, the logistics process in order management becomes more complex. In line with this evolving cycle of expectations, the need for further investment and innovation within the framework of management systems (OMS) increases. You can also click at the following source to look for an order management system online:
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Order management is the process of receiving, tracking, and fulfilling orders, as well as sending orders to customers, companies, or agents. It is easy to define, but the complexity is easily underestimated.
The process starts and ends with the customer experience. If something goes wrong with order processing, informed customers want instant access to errors, availability response in case of loss, inaccessibility, or exhaustion, and service that meets their expectations.
Order lifecycle management takes time and resources, including certain systems, software, and processes. Order management optimization occurs when discipline adds value to the company and customers by ensuring that ordered goods or services arrive on time and accurately.
The order lifecycle occurs in a variety of environments, from digital e-commerce applications, warehouses, third-party dropship facilities, and shipping companies to shipping intermediaries. The supply chain in retail represents the best cycle, as there is a positive customer experience in business-to-business (B2B) or business-to-consumer (B2C) operations are the main outcome.